Peer groups helps executives and CEO's work through real world issues and become better leaders. Learn how being a Member of Vistage has helped Blinds.com CEO Jay Steinfeld in this short video.
[Music]I suppose it got started when I had that shop that I owned with my wife, Naomi, back about twenty-five years ago. It was a mom and pop drapery and blind store; she was the mom, I was the pop, and we used to go to people's homes and help them decide on which blind and drapery that they wanted. In 1996 when we really launched the first e-commerce site I had no idea what being a real boss or especially a CEO even meant. So I looked around and saw various groups and as I was talking to some people one of them said that you should consider wh- what's called [intek] and I said, "I've never heard of what this is, but I could sure use some help." It was 2004 and thats when we launched Blinds.com. It's one thing to have a business thats doing OK, but if I wanted to really launch this and make a dent in the blinds business, I needed to learn more. Maybe one of the best ways that you can learn is through peer review. And thats exactly what you get from Vistage and what I love about Vistage. When you first start a business you're doing everything, but as you grow and as you become a CEO you realize you have to delegate. You can no longer do all the things that you were really good at. And that means that you are good at blinds but not necessarily good at being a CEO. So you have to get trained to do that, it just doesn't happen automatically. So when you get into Vistage, thats one of the things that you get help with. So I was able to work not so much on the nuts and bolts of the business, but as they say you're not working in the business you're working on the business. And when you work on the business you can then think about culture, you can think about the vision, you can think about strategy, you can think about direction. And you are much more effective leader when you are thinking about the future than thinking about the present. When I first got into Vistage I had maybe 30, 40 employees and now we have 131. Our turnover is incredibly low, its only about 3 percent. And there's no question that learning how to hire, learning how to coach, learning how to set the right expectations for your employees has made me more effective as an employer. I'm Jay Steinfeld, CEO of Blinds.com, Vistage member since 2004 and just can't imagine my success without it. [Music]